On the brand's Charity Day on 25 May 2024, INTO YOU announced that Zhou Bichang has officially become its "Attitude" spokesperson. As a highly respected singer and representative of women, Zhou Bichang not only blossoms with confidence on stage, but also explores self-awareness in her life, caring for women's needs and helping women to express themselves.
INTO YOU
To celebrate this collaboration, INTO YOU and Zhou Bichang launched a brand collaboration song, "Self-excellence". Using colour and music as a medium, the song aims to inspire every woman to break the shackles and express herself freely, providing strength through music.
INTO YOU also teamed up with Hu Xin, the national heiress of women's script, to organise a special women's script salon. The event invited women to experience the unique charm of women's writing and discuss the profound connotation of women's writing culture through a stroke and an arc. At the same time, the Women's Calligraphy Exhibition was opened at the Changsha Wuyi Square Metro Station, showcasing the vitality of this ancient script to the public.
In addition, INTO YOU and National Geographic jointly launched the classic video tour exhibition "100 Years of Glamour - Born to be Colourful", which focuses on women around the world and captures their beauty and strength through light and shadow. Divided into six themed sections, each photo tells a moving story, from joy to wisdom, strength to hope, depicting the diverse lives and resilience of women around the world.
This series of activities by INTO YOU not only demonstrates the brand's concern for the strength and beauty of women, but also helps women discover and express their better selves through diverse forms. Through the collaboration with Zhou Bichang and a variety of offline activities, INTO YOU is committed to providing women with more support and inspiration so that every woman can be comfortable and outstanding.
